Lyle & Scott X Golfickers - Funky Golf Capsule Collection Launched

Lyle & Scott are excited to announce their upcoming collaboration with Japanese golf collective Golfickers. Consisting of 7 different pieces, the silhouettes for this sheathing collection have been taken from the Lyle & Scott annal, referencing classic products from their past including rugby shirts and knitwear. A new logo has been created for the partnership, combining Golfickers' archetype buggy image with Lyle & Scott's iconic Eagle and 1874 – the brand'due south founding date.

Formed in 2018, Golfickers is a Tokyo-based golf commonage made up of art directors, flick producers, photographers, designers, and stylists. The group are bound together by their love of golf and want to create positive change through the game – the name itself is inspired by the 'Graphickers' counter-civilization music & design motility during the 1990s in Tokyo. Golfickers' ain Hans Anderson-inspired vision that golf game can transform from an ugly duckling (their own logo) into a soaring Eagle resonated with Lyle & Scott, whose ain iconic Eagle logo was inspired by the golfing world and Gleneagles.

Takuya Nakashiro, Co-Founder at Golfickers notes, 'The apparel that my father proudly showed me when I was a kid were very elegant. It was just like an Hawkeye gliding gracefully over the sky. Fifty-fifty now, decades after that, its beauty continues to wing. This time, such an Eagle will requite wings to ugly ducklings like usa. I definitely wanted to come across the earth from a high sky together.' Chris Somerton, Head of Golf at Lyle & Scott adds, 'When we found out the Golfickers dream is "to be an Hawkeye", a collaboration was the next natural footstep'.

Ben Gunn, Brand Director at Lyle & Scott explains 'We wanted the collaboration to have inspiration from our golfing archive but fabricated for the modern golfer, who wants mode-led products as an alternative to the technical, operation-driven items available.' In this partnership, knitwear takes the forefront. Somerton notes, 'Knitwear is such an important office of the Lyle & Scott history, and then nosotros wanted knitted styles to be the main focus of the collaboration'. The collection includes a jacket, knitted cardigan, knitted crew neck, knitted polo, rugby shirt, hoodie, and t-shirt, all bearing the new logo pattern through embroidery, intarsia knit or a rubberised impress. Whilst pieces such every bit the rugby shirt delve into the archives of Lyle & Scott ('Rugby Shirts were a mainstay in our golf collections of the '80s and '90s, and we retrieve it's fourth dimension they came dorsum!'), modernistic-twenty-four hour period icons such as the argument hoodie with scripted sleeves as well take prominence. Somerton explains, 'Information technology was an easy decision to include the Hoodie in the collection as they are rapidly becoming a golfing staple.' More classic styles such as the knitted cardigan are also primal – 'We wanted this to be a more conservative, understated piece. Contrast tipping on the placket and cuffs give the cardigan an well-nigh collegiate feel.'

The collaboration volition undoubtedly remind customers of Lyle & Scott's huge pedigree in golf, spanning over 60 years. Equally Ben Gunn notes, 'it was about quondam and new audiences, creating something that cuts through all the noise in the market place to stand out and create a moment that gets people to stop and recall. Nosotros achieved what we set out to deliver. Something that volition sit down proudly in our archive."' Somerton adds, 'Whilst this is our showtime time working with Golfickers, we promise it will be the first of many projects together.'

The Lyle & Scott x Golfickers capsule drops on Friday, 8th October 2022 and is bachelor to buy from world wide web.lyleandscott.com. Prices range from £35 – £130 with limited availability of this collection.

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Source: https://www.menstylefashion.com/lyle-scott-x-golfickers-funky-golf-capsule-collection-launched/

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